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İşletmelerde Stratejik Yönetim Faaliyetlerini Değerlendirme Araştırması = Evaluation of Strategic Management in Businesses

Author(s): Erol EREN | Selim AREN | Lütfihak ALPKAN

Journal: Dogus University Journal
ISSN 1302-6739

Issue: 1;
Start page: 96;
Date: 2000;
Original page

Keywords: Strategic goals | Planning terms | Planning techniques | SWOT analysis

This study has aimed at being aware of the form of understanding and the level of adoption of the strategic management and planning approach by the managers in Turkıye. There upon, we studied activities of strategic management implemented by Top 100 firms of Turkiye, by using questionnaire and interview techniques conducted with top managers of these firms. Ratio of participation by Top 100 firms to our data collection process was more than 50%.Following issues have been investigated about the strategic management activities of Top 100 firms of Turkiye; amount of capital , number of employees, planning periods, types of strategic goals set by the managers, written and oral sources of information used during the process of planning, types of strategies chosen by the managers and techniques of planning used in 54 important firms that participated to our study. In addition, we tried to determine strengths and weaknesses of these firms, and also the factors that are believed to provide these firms with opportunities and those that are perceived as threats.
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