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Managers’ Change Communication Competence Links with the Success of the Organisational Change

Author(s): Asta Pundzienė | Raimonda Alonderienė | Solveiga Buožiūtė

Journal: Engineering Economics
ISSN 1392-2785

Volume: 4;
Start page: 61;
Date: 2007;
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Keywords: change management success | communication competence | managers’ learning | Lithuania

The paper seeks to explore how to enhance managers’communication competence required for successfulchange management within enterprises. The main goal ofthe survey is to find out the links between change communicationcompetence and change management success.Also the paper reveals what communication competenciesare needed during the organizational change and whatare the most effective ways to acquire them.The change management literature emphasizes theimportance of the communication during the organizationalchange. The paper identifies managers’ communicationcompetence required during the change as well asthe ways of learning. The empirical research carried outin more than 40 Lithuanian fast-growing enterprises,reveals how Lithuanian managers develop communicationcompetence and which form of learning is mostcommon.Analysis of the literature confirms that the success ofthe organizational change highly depends on internalcommunication. The survey reveals the content and theprocess of managers’ learning, as well as that informallearning or in other words – learning by doing is commonamong Lithuanian managers.Some research limitations can be defined. First, thescope of the research was limited – it would be interestingto investigate relationships of the managers’ communicationcompetence and resistance to change. Second,the results of the empirical research could be proved inthe cross-cultural context.The findings of the paper contribute to the further researchon management development and change management.The information on how managers learn tocommunicate before and during the change will help toimprove the services of management training providers.The paper identifies what kind of communicationcompetence is required to lead the change and in whatway they are acquired. Also the relationship betweenformal, non-formal and informal management learning inthe change process is defined.

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