Author(s): Luiza KRAFT
Journal: Journal of Defense Resources Management
ISSN 2068-9403
Volume: 4;
Issue: 1;
Start page: 27;
Date: 2013;
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Keywords: Human Resources Management | Defence Resources Management | Language of Leadership | Management Tools
ABSTRACT
Focusing on President Barack Obama’s statement on defense strategy in response to $450 billion cuts required by the Budget Control Act of 2011, the present article examines why a leader’s ability to craft and articulate a message that is highly motivational is so critical nowadays and epitomizes on the new language skills of leadership. Moreover, it looks at a concrete example of how a modern leader can bring about understanding, acceptance, commitment and confidence in his national missions through his/her choice of words, values, and beliefs. It also explores the importance of rhetorical techniques such as quotes, metaphors, rhythm, etc. in causing excitement and enthusiasm about the leader's message to the nation.
Journal: Journal of Defense Resources Management
ISSN 2068-9403
Volume: 4;
Issue: 1;
Start page: 27;
Date: 2013;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: Human Resources Management | Defence Resources Management | Language of Leadership | Management Tools
ABSTRACT
Focusing on President Barack Obama’s statement on defense strategy in response to $450 billion cuts required by the Budget Control Act of 2011, the present article examines why a leader’s ability to craft and articulate a message that is highly motivational is so critical nowadays and epitomizes on the new language skills of leadership. Moreover, it looks at a concrete example of how a modern leader can bring about understanding, acceptance, commitment and confidence in his national missions through his/her choice of words, values, and beliefs. It also explores the importance of rhetorical techniques such as quotes, metaphors, rhythm, etc. in causing excitement and enthusiasm about the leader's message to the nation.
