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MARKET INTELLIGENCE AND ITS APPLICATIONS IN ACCOUNTING AND ACCOUNT MANAGEMENT

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Author(s): Mohammad Reza Noruzi, EMBA, PhD Student | Farhad Nezhad Haj Ali Irani

Journal: Economics and Finance Review
ISSN 2047-0401

Volume: 1;
Issue: 3;
Start page: 55;
Date: 2011;
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Keywords: Market | Market Intelligence and Accounting

ABSTRACT
Intelligence is important in every area and in accounting as well. Accountants who have good market intelligence, they can manage the situation well. And can develop a capability for the company and business.This paper aims to study on strategy, strategic planning and marketing

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