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MARKETING MIX IN OLTENIA ENERGY COMPLEX

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Author(s): Păunescu Alberto Nicolae

Journal: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
ISSN 1844-7007

Volume: 4.I;
Issue: 4.I;
Start page: 194;
Date: 2012;
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Keywords: product | price | promotion | distribution

ABSTRACT
Electricity generation in Romania it’s realized in percentage 30 % in OLTENIA ENERGY COMPLEX. This is the biggest producer of energy, end coal in the country. Therefore Marketing mix is very important to ensure that the company grows. The final objective is that the volume of sales, market share and growth.
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