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Marketing, reception and cinematographic critique in the digital era

Author(s): Liliana Pacheco

Journal: Estudos em Comunicação
ISSN 1646-4974

Volume: 12;
Start page: 351;
Date: 2012;
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Keywords: cyberspace | digital marketing | criticism

This paper seeks to reflect on the role of cinema in contemporary society, especially from the point of view of film criticism and discussion. How is it organized around virtual communities and how they are or aren’t important to the success of a film. It discussed the place of cinephilia over the last century and today. One passes by the revolutions brought by new technologies at the production and consumption of cinema, and analyze some of the potentialities of digital marketing.
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