Academic Journals Database
Disseminating quality controlled scientific knowledge

THE MEANING OF PERCEIVED RISK IN PURCHASING DECISIONS OF THE POLISH CUSTOMERS

ADD TO MY LIST
 
Author(s): Grzegorz MACIEJEWSKI

Journal: Scientific Annals of the Alexandru Ioan Cuza University of Iasi : Economic Sciences Series
ISSN 0379-7864

Volume: 2011;
Issue: LVIII;
Start page: 281;
Date: 2011;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: consumer behaviour | perceived risk | purchasing decisions | Poland

ABSTRACT
In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most important for them? The achieved results show that a poor purchase risk, which accompanies consumers, if perceived, it constitutes an important determinant of the purchasing decision making. Polish consumers are aware of the failed purchase risk connected with their purchasing decisions and they perceive it both as a possibility of loss and as a chance for achieving a better result than expected. From among the researched groups of goods and services, consumers most often perceive the risk of a poor purchase in the situation of buying household appliances and tourist services – the situations of cautious and unusual decision making. Polish consumers perceive various types of risk,the importance of which changes depending on the kind of a purchased product.
RPA Switzerland

Robotic Process Automation Switzerland

    

Tango Jona
Tangokurs Rapperswil-Jona