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Measuring Tourism Potential of Places of Interest and Memorial Objects Using Analytical Hierarchy Process (AHP) - Case Study City Of Nis, Serbia

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Author(s): Sanja Stojanov | Snežana Besermenji | Miroslav Vujičić | Vukica Majstorović | Rastislav Stojsavljević

Journal: European Researcher
ISSN 2219-8229

Volume: 59;
Issue: 9-2;
Start page: 2306;
Date: 2013;
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Keywords: places of interest | memorial object | Nis | heritage tourism | cultural heritage | the analytic hierarchy process.

ABSTRACT
Places of interest are the parts of the city that usually represent important historical events and which in that way mark the certain place. They were built for permanent preservation of the memories of significant events, people and places of national history (memorials). City of Nis is one of the oldest cities in Europe, as evidenced by a number of prehistoric sites and monuments in the city. Furthermore, it is recognized as the Nis traffc center of the Balkans as a geographical core of the Balkan Peninsula. The aim of this paper is to analyze the market appeal places of interest and memorial object in the city of Nis, and evaluate its potential and importance for the development of tourism. The paper used the analytical hierarchical method in order to evaluate the potential and importance of tourism in the area of Nis. Ten relevant criteria were proposed and were indicated for several of the most attractive places of interest and memorial object in city of Nis (Cegar Monument, Skull Tower, Bubanj Memorial Site) and were analysed by Analytic Hierarchy Process (AHP) which is one of the most popular tools in decision-making processes. Analyzing the sights it was found that Skull Tower has the highest market appeal, followed by Cegar Monument and the least market appeal has Bubanj Memorial Site.

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