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Methodological principles and practical aspects of assessing the competitiveness of banks (in Kharkiv region)

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Author(s): Kamila Bazadze

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 8;
Issue: 1;
Start page: 44;
Date: 2013;
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Keywords: banking competition | the competitiveness of a bank | competitive advantages of a bank | competitive position of a bank | integrated assessment of competitiveness

ABSTRACT
The article deals with methodological principles and practical aspects of assessing the competitiveness of banks in a market. The paper presents the assessment methodology of competitiveness which is based on the complex system of indicators - indicators of bank development. The proposed indicators characterize different aspects of bank activities in details: operating activities as a whole and operations related to the creation, implementation and marketing of banking services. It has been proposed to use the Harrington function in order to transform indicators that have different dimensions (monetary, interest, unit) into a single scale, and to avoid subjectivity in the assessment. Based on the estimation of individual and group indicators of bank competitiveness, the integral assessment of their market competitiveness in Kharkiv region has been made. It enabled to divide them into strategic groups depending on the strength of their competitive position. It made possible to define leaders and candidates for leadership, pursuers, followers, weak banks, and banks – outsiders.
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