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The Methodology of Developing an International Cross-Cultural Diagnostic

Author(s): Ionel Sergiu Pirju | Sebastian Soimu

Journal: Acta Universitatis Danubius : Relationes Internationales
ISSN 2065-0272

Volume: 5;
Issue: 1;
Start page: 61;
Date: 2012;
Original page

Keywords: cultural metaphor | errors | cross - cultural knowledge | organization | battleground

The aim of this article is to synthesize the necessary methodological issues in internationalcross-cultural diagnosis. Theglobal village of the millennium XXI cultural intermediary initiativesoccurs everywhere, without producing a parallel reflection and clarification of its theoreticalfoundations. All over the world there is the possibility to experience cross-cultural training programsfor mediators, as well as conventions for contracting so-called person liaison, “link-workers”. Theseexperiences, otherwise commendable by their formative and practical aspect, are often lacking atheoretical foundation, so knowledge of cross-cultural methodology appears as a sine qua noncondition for the success of such an approach (which is the hypothesis of this article). Internationalcross-cultural diagnosis is precisely positioning specific aspects of global culture in order to bevalued. The specific knowledge of global cross-cultural relations lies in discovering and correctingthe major problems of collaboration as well as the professional necessity to know and better treatmembers of other international communities. The main objectives of this paper are a comparativeanalysis of cultural dimensions and to present some methods according to a logical system oforganization strategies. In this second part of the article a special focus is on quantitative andqualitative approaches to cross-cultural research, the cultural metaphor and the advantages andproblems in achieving a cross-cultural diagnosis.
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