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In the mismatch of Law: struggle for hegemony and diffusion of Telesur in Argentina

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Author(s): Gláucia da Silva Mendes

Journal: Estudos em Comunicação
ISSN 1646-4974

Volume: 11;
Start page: 267;
Date: 2012;
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Keywords: communications policies | democratization of communication | media law | telesur

ABSTRACT
This paper investigates whether the Law of Audiovisual Communication Services, based on a paradigm of democratization of communications, expanded access to multistate Telesur television in Argentina, which until then was limited to 6% of pay-TV audience. It shows that, although the law contains contributions in favor of further spread of the signal in both the broadcasting station opened as the pay-TV service, little has changed in the scenario presented, because the multimedia conglomerates constituted under the converged communication paradigm still waging a battle to maintain its hegemony, imposing resistances to pluralization and diversification of Argentine communicational space.
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