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New Trends in Marketing Communication

Author(s): Bačík Radovan | Fedorko Igor

Journal: Sovremennaâ Ekonomika : Problemy, Tendencii, Perspektivy
ISSN 2222-6532

Volume: 8;
Issue: 1;
Start page: 39;
Date: 2013;
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Keywords: new trends in marketing | internet marketing | marketing communication

Article tests the current possibilities offered by the new marketing tools in the application of the selected organization. The first chapter of article defining the basic concepts related to the theory about the new trends in terms of online marketing communication. The analytical part focuses on the evaluation conducted a survey in which we follow the reactions of respondents carried out in form of online marketing and testing the impact of these factors in creating a positive image of the organization. To obtain the necessary information and data article uses the method of exploration; through questionnaires; which principle is based on data by subjective responses of the respondents. The survey; which was attended by a total of 209 respondents; was conducted through a questionnaire.
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