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OPEN FORUM: Managed Multiculturalism in Finnish Media Initiatives

Author(s): Karina Horsti

Journal: International Journal of Multicultural Societies
ISSN 1817-4574

Volume: 9;
Issue: 1;
Start page: 113;
Date: 2007;
Original page

Keywords: multiculturalism | multicultural journalism | Finnish journalism | multiculturalism in the media

This paper focuses on Finnish mainstream journalism featuringmulticulturalism. Three different initiatives are analysed with aqualitative text method founded on discourse and frame analysis.Finnish mainstream journalism took a multicultural turn in the mid-1990s, two decades later than in neighbouring Sweden where similarinitiatives were launched in the 1970s. The paper takes a critical look at the power relations these initiatives assert or transgress, how multicultural discourses position various actors in society, and how the mainstream media encounter cultural and ethnic differences in a changing demographic situation with a positive intention.
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