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Author(s): Alexander De La Cruz | Hernán Mendoza

Journal: Apuntes Universitarios
ISSN 2225-7136

Volume: I;
Issue: Número 1;
Start page: 107;
Date: 2011;
Original page

Keywords: Positioning | student demand | market research university

This research seeks to identify preferences expressed by students studying at a particular university, by the same way is to measure the students’ interest in exploring new professional and technical careers, feasible to be offered by the Universidad Peruana Unión. In relation to the objectives, a questionnaire was applied directly to all the students who are graduating from fourth and fifth grade, making a whole of 555 young people. The results could be found that 61.4% of young people prefer private universities. From the whole sample of 555, the 27.5% are Adventist students and they would like to study at the Universidad Peruana Union. The results of these tests were analyzed through statistical analysis package in Visual Basic educational research, through analysis of absolute frequencies andpercentages, mean and mode. Young people from schools Adventists Department of San Martin have a preference for private universities.
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