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Question-order Effects in the Domains of Language and Marriage

Author(s): Peta-Kaye Johnson | Kathleen W Apltauer | Patricia Lindemann

Journal: Columbia Undergraduate Science Journal
ISSN 1932-765X

Volume: 01;
Issue: 01;
Start page: 43;
Date: 2006;
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Keywords: Psychology | Question-Order Effects

The effect of question-order on respondents’ choices is well-studied and well established, but these effects are not always present and are sometimes contradictory. The question of whether prior involvement in an issue alters the question-order effect also exists. We examined the effect of question-order, or context, on the stated values of participants by exploiting the saliency effect through the use of framing questions. Although our results showed some influence of question order, we encountered a ceiling effect. Our ceiling may have been caused by the same factor observed by Rimal and Real (2005): high-involvement mitigates question-order effect. Nevertheless, for those interested in educational campaigns, studying how context influences an individual’s values and preferences is a subject worthy of further pursuit.
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