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REPORTING CORPORATE SOCIAL RESPONSIBILITY: THE CONTENT ANALYSIS OF CEO STATEMENTS IN ROMANIAN ANNUAL REPORTS

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Author(s): Olesia LUPU | Elena COJOCARU

Journal: Scientific Annals of the Alexandru Ioan Cuza University of Iasi : Economic Sciences Series
ISSN 0379-7864

Volume: 2010;
Issue: Special;
Start page: 199;
Date: 2010;
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Keywords: corporate social responsibility | corporate communication | CEO statements | business discourse.

ABSTRACT
While corporate communication has been widely acknowledged as being important for the well-functioning and image-building of companies, current understanding of sustainability reporting practices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analysed with the purpose of investigating CSR communication practices.

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