Academic Journals Database
Disseminating quality controlled scientific knowledge

Reputation management in online social networks for governmental actors: opportunities and threats

Author(s): Diana-Maria CISMARU

Journal: Revista Română de Comunicare şi Relaţii Publice
ISSN 1454-8100

Volume: 14;
Issue: 1;
Start page: 75;
Date: 2012;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: social networks | conflict | relationship | publics | media

The paper discusses the role of social networks as factors of restoring and maintaining balance in a system of communication marked of conflicts and biased attitudes. Online social networks offer for governmental actors the possibility to interact in a two-way model with publics, transforming “politics” in “policies” by stimulating feed-back and participation. The data was collected from an empirical case, a project of reputation management for a minister in a former government in a South-Eastern European country. Findings show that social networks’ communication might have a strong internal and external impact, but the extent of the impact depends on several independent factors, as the previous reputation or the media agenda.
RPA Switzerland

Robotic Process Automation Switzerland


Tango Jona
Tangokurs Rapperswil-Jona