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RURAL TOURISM IN ROMANIA - A MARKETING PERSPECTIVE

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Author(s): Petrică ŞTEFAN | Cristian CUTAŞ | Dragoş SMEDESCU

Journal: Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
ISSN 2284-7995

Volume: 13;
Issue: 2;
Start page: 397;
Date: 2013;
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Keywords: competitivness | countryside and rural | marketing | tourism product

ABSTRACT
The development of national tourist brand is one of the priorities of the Ministry of Regional Development and Tourism. The project on branding Romania is EU-funded, within the Regional Operational Program (ROP) 2007-2013. Out of the different evaluation point of views - qualitative research in source markets and domestic market, project's team opinions, branding project research on the attractiveness / competitiveness, 6 tourism key product of Romanian tourism have been identified, one of them beeing Countryside &Rural Tourism. The paper aimed to present an analysis of the Countryside and rural tourism from a marketing perspective bearing in mind that, in order to reach the target set by the Romanian National Tourism Development Masterplan 2007-2026, of increasing the number of visitors at 9,7 milion in 2016, a marketing plan will be implemented. The average yearly growth of the arrivals number for the countryside and rural sector for 2011-2015 will be 25%.
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