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Sainsbury’s vs. Morrisons - An Investment Decision Based on Financial Analysis

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Author(s): Zuzana Kalmárová

Journal: Financial Assets and Investing
ISSN 1804-5081

Volume: 3;
Issue: 3;
Start page: 17;
Date: 2012;
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Keywords: Sainsbury’s | Morrisons | investment decision-making | financial analysis | performance indicators

ABSTRACT
This paper deals with financial analysis of two large supermarket chains in the United Kingdom, namely Sainsbury’s benchmarked against Morrisons. The purpose is to evaluate whether Sainsbury’s is worth investing in at the market price. To measure the performance of the food retailers mainly Annual Financial Reports and key performance indicators will be used as a tool. Given the financial data, findings show that Sainsbury’s is a company worth investing in at the current share price for both conservative investors and those looking for growth industries. There is a high probability that Sainsbury’s will grow in the future.
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