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Stakeholder Approach Stakeholders Mental Model a Visualization Test with Cognitive Mapping Technique

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Author(s): Nassreddine Garoui | Anis Jarboui

Journal: International Journal of Contemporary Economics and Administrative Sciences
ISSN 1925-4423

Volume: 2;
Issue: 2;
Start page: 60;
Date: 2012;
Original page

Keywords: corporate governance | stakeholder model | cognitive mapping

ABSTRACT
The idea of this paper is to determine the mental models of actors in the firm with respect to the stakeholder approach of corporate governance. The use of the cognitive map to view these diagrams to show the ways of thinking and conceptualization of the stakeholder approach.The paper takes a corporate governance perspective, discusses stakeholder model. It takes also a cognitive mapping technique.

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