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STRATEGIC ANALYSIS OF USING THE RESOURCE POTENTIAL OF INTEGRATED ENTERPRISES

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Author(s): O. Romanenko

Journal: Economics of Development
ISSN 1683-1942

Volume: 66;
Issue: 2;
Start page: 104;
Date: 2013;
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Keywords: strategic analysis | resource potential | integrated enterprise | metrics

ABSTRACT
This article summarizes the main approaches to the resource potential usage analysis, formulates the basic stages of this process in terms of integrated production.The essence and significance of the resource-based approach for enterprise analysis have been defined. It was emphasized that the competitiveness depended on the resource potential.The methodology for analyzing the resource potential of an integrated enterprise, that is based on the indicators’ systematization and comprehensive assessment of the resource potential has been developed. At the first stage it is proposed to analyze the dynamics of the value of strategic resources of an enterprise and its competitors. The second stage involves the analysis of specific indicators of an enterprise resource level and its division per employee. At this stage it is proposed to use distance method that enables to establish differences in resource provision of an enterprise and its competitors, or separate units of an enterprise. At the third stage it is proposed to analyze the efficiency of resource usage on the basis of traditional indicators of revenue, profits.Testing of the proposed methods using the domestic and foreign enterprises’ indicators was conducted. The resourcing level of observable enterprises from a position of the feasibility of a strategic approach was defined. The graphical interpretation of analysis results that enables to determine the strategic position of the company on the basis of resources was presented.
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