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A STRUCTURAL MODEL DESCRIBE CHINESE TRADESMEN ATTITUDES TOWARDS GREEK STUDENTS CONSUMPTION BEHAVIOR

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Author(s): Sofia D. ANASTASIADOU

Journal: Scientific Bulletin : Economic Sciences
ISSN 1583-1809

Volume: 11;
Issue: 2;
Start page: 102;
Date: 2012;
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Keywords: Validity | Reliability | Attitudes | Chinese products | Loyalty

ABSTRACT
This study tests evaluates 43 Chinese tradesmen opinios describe the main factors that influnce Greek consumers’ behavior. A structural model was constructed to represent the relationship between consumer components. The model was tested for its Convergent and Discriminant Validity. Moreover it was tested for its reliability and construct reliability. The findings from this study may be used by Chinese tradesmen to develop their marketing campains and customers.
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