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Sustaining the challenge from the outskirts: city centre retail viability in Ljubljana, Slovenia

Author(s): Andreja Cirman | Marko Pahor

Journal: Economic and Business Review
ISSN 1580-0466

Volume: 11;
Issue: 3;
Start page: 217;
Date: 2010;
Original page

Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia.

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