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Theoretical research of the planning role in the enterprise strategic management

Author(s): Markovych, Iryna Bohdanivna

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 7;
Issue: 2;
Start page: 125;
Date: 2012;
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Keywords: planning | strategy | management | formalization | enterprise

Theoretical studies concerning the importance of planning and its role in the growing efficiency of the company activity is analyzed. The approach to the organization management based on the concept of the balanced gradual development of enterprises by evolutionary way being realized and economically justified only due to the possible management of all business - processes of the company was proposed. The effectiveness of this development model can be enhanced by introducing the so-called active strategic forecast rather than extrapolation planning causing the reactive nature of reactions on deviations from the planned trends. It was found out that excessive formalization and too strict planning processes produces the opposite effect on the flexibility and adaptability of the managing subject

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