Author(s): Chen Yen-Tsang | Joao Mario Csillag | Janaina Siegler
Journal: RAE : Revista de Administração de Empresas
ISSN 0034-7590
Volume: 52;
Issue: 5;
Start page: 546;
Date: 2012;
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Original page
Keywords: Behavioral operations | continuous improvement | operational capability | Fishbein and Ajzen´s behavioral model | organizational routines
ABSTRACT
The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relationsamong the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.
Journal: RAE : Revista de Administração de Empresas
ISSN 0034-7590
Volume: 52;
Issue: 5;
Start page: 546;
Date: 2012;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: Behavioral operations | continuous improvement | operational capability | Fishbein and Ajzen´s behavioral model | organizational routines
ABSTRACT
The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relationsamong the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.
