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'Thing ain't what they used to be', Marvin Gaye and the making of "What's Going On"

Author(s): Ruth Charnock

Journal: United Academics Journal of Social Sciences
ISSN 2212-5736

Volume: 2;
Issue: 12;
Start page: 88;
Date: 2012;
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Keywords: Marvin Gaye | What's Going On | social commentary | politics | America | Motown | 1970s

At the end of the 1960s, Marvin Gaye was well-known as Motown's premier sex symbol and singer of hits such as 'Heard it Through the Grapevine' and 'How Sweet It Is (To Be Loved By You).' However, with a brother returning from Vietnam and a burgeoning awareness of the social and political ferment building in the U.S, Gaye conceived What's Going On. This article will consider the album, its conception, reception and legacy.
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