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TOURISM DESTINATION MAPPING THROUGH CLUSTER ANALYSIS

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Author(s): Ion DONA | Dan POPA

Journal: Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
ISSN 2284-7995

Volume: 13;
Issue: 2;
Start page: 133;
Date: 2013;
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Keywords: cluster analysis | rural tourism | tourism destination

ABSTRACT
The concept of tourism destination appeared in theory and practice after the development of mass tourism and tourism marketing. They are theoretically “travel market units” or areas that are capable “to exist independently and efficiently in the tourism market according to the principles of marketing and the policy of tourism product”. However the main idea of which we start this paper is that the most of tourism destinations are not born naturally, they were created by implementing an efficient development management of attractions, accessibility and amenities at a specific area level. We consider that the stakeholders can intervene in an area with touristic potential to support the development of rural tourism and implement measures that can transform it in a touristic destination. With this purpose in mind we present in this paper a methodology to map the areas with rural tourism development potential by utilising cluster analysis. The case studies are the villages from Gorj County with touristic potential that have a proximity access to high value natural and/or anthropic touristic resources. The main results of our research is that in this county exists five areas where can be implemented tourism destination management plans and through which can be assured a better promotion and valorisation of rural tourism.
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