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Universities: Facing Change and Competition

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Author(s): Stanit Alexandra | Popa Liliana Mihaela | Mihai Indres

Journal: Journal of Economics, Business and Management
ISSN 2301-3567

Volume: 2;
Issue: 2;
Start page: 130;
Date: 2014;
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Keywords: Change | competition | knowledge | university.

ABSTRACT
The growing importance of international competition is well recognized both in the business and academic environment. This article’s aim is to discusses the issue of how universities must learn to compete, given that national institutional context and everchanging environment facing many and different challenges. This means that, in some ways, the university has a central place and becomes more integrated into state’s economic activities and companies, than they were before. In the knowledge society, the university' mission is to create, develop and transfer knowledge capital in order to obtain valuable asset status in the modern economy. Therefore, universities face continous challenges due to globalization and internationalization of education, learning and research, and must satisfy higher quality demands, ‘measurable’ outcomes, and explicit economic benefits. Facing competition from other knowledge-providers, universities must change their identity from that of state-financed monopolies to self-financed participants in the knowledge - providing markets.
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