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U.S. Presidential Election – 2012: trends tone in marketing and political PR

Author(s): Aurelia Peru-Bălan

Journal: Sfera Politicii
ISSN 1221-6720

Volume: XXI;
Issue: 174 (2);
Start page: 183;
Date: 2013;
Original page

Keywords: Barack Obama | Mitt Romney | democrat | republican | electoral marketing | campaign themes | electoral profile | political advertising | debates | political discourse | cultural persuasion

This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign.
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