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Using qualitative research in educational marketing

Author(s): Brătucu, G. | Brătucu, T.

Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
ISSN 2065-2194

Volume: 5(54);
Issue: 1;
Start page: 19;
Date: 2012;
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Keywords: qualitative research | educational marketing | focus group | market education | strategic planning

To achieve a competitive school, it is necessary that this should always be connected to the environment, education market and beneficiaries. Information is a necessary condition, one of the primary resources to scientifically substantiate strategic planning. The research process is indispensable for the scientific substantiation of decisions, reducing uncertainty issues. It provides information about educational service users, their behaviour and the environment, absolutely necessary for designing and implementing future plans and strategies.
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