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USING THE SWOT MODEL IN ESTABLISHING THE STRATEGY AT AUTOMOBILE DACIA GROUPE RENAULT COMPANY

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Author(s): Puiu GRĂDINARU | Doruleţ GRĂDINARU

Journal: Scientific Bulletin : Economic Sciences
ISSN 1583-1809

Volume: 11;
Issue: 2;
Start page: 50;
Date: 2012;
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Keywords: Strategy | Evaluation matrices | Strategic management | Strengths | Weaknesses | Opportunities | Threats

ABSTRACT
SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a radical change in its activity, or, each time when the company faces major difficulties which has to be solved as fast as possible. The SWOT model is also known as the Great strategy or the main strategy, being a part of the corporative strategies.
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