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Using Twitter’s “Hashtag” in Television Series to Create A Social Capital: Season Final Episodes of Turkish Television Series

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Author(s): Enes ABANOZ

Journal: AJIT-e : Online Academic Journal of Information Technology
ISSN 1309-1581

Volume: 3;
Issue: 8;
Start page: 75;
Date: 2012;
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Keywords: Social Capital | Twitter | hashtag | television series | social networks

ABSTRACT
Nowadays, due to the popularity of different social network sites, many companies and institutions try to reach members of these sites for various reasons. Social network sites, provide social capital to its followers by utilizing the flow of information provided by the connection of its members. Social capital consists of information and facilities that are obtained from individuals within these social networks. In this study, we will evaluate the final episodes of five distinct television series that utilizes Twitter’s hashtag function in order to create social capital.
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