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Voter, what citizen is that? Representations on the subject-people on the television presidential advertisements of 2006

Author(s): PAIVA, Daniela | BORGES, Thiago

Journal: Revista Compolítica
ISSN 2236-4781

Volume: 3;
Issue: 1;
Start page: 95;
Date: 2013;
Original page

Keywords: voting | citizenship | electioneering

The objective of this study is to identify in the television advertisements of coalitions with best results in the polls in the 2006 presidential elections, in the first round, the elements that tell us who is the subject, in the view of political actors (party/ candidate), to whom the speeches are addressed. It proposes a guided reflection on the theme in question: to what extent does the "construction" of the image of the voter approach the advertisements image of a citizen voter? The work researches advertisements of the coalitions A Força do Povo (PT/PRB/PCdoB), Por um Brasil Decente (PSDB/PFL) and Frente de Esquerda (PSOL/PSTU/PCB)

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