Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content
Author(s): Andrea Muškinja | Ivana First Komen
Volume: 25
Issue: 1
Year: 2013
Author(s): Andrea Muškinja | Ivana First Komen Volume: 25 Issue: 1 Year: 2013
An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia
Author(s): Anita Ciunova-Shuleska | Nikolina Palamidovska | Marija Grishin
Volume: 25
Issue: 1
Year: 2013
Author(s): Anita Ciunova-Shuleska | Nikolina Palamidovska | Marija Grishin Volume: 25 Issue: 1 Year: 2013
Cultural aspects of decision-making in online purchases
Author(s): Natalija Guseva
Volume: 25
Issue: 1
Year: 2013
Author(s): Natalija Guseva Volume: 25 Issue: 1 Year: 2013
Book review: Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva"
Author(s): Andrea Razum
Volume: 25
Issue: 1
Year: 2013
Author(s): Andrea Razum Volume: 25 Issue: 1 Year: 2013
Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships
Author(s): Matevž Rašković | Maja Makovec Brenčič | Anuška Ferligoj | Jan C. Fransoo
Volume: 25
Issue: 1
Year: 2013
Author(s): Matevž Rašković | Maja Makovec Brenčič | Anuška Ferligoj | Jan C. Fransoo Volume: 25 Issue: 1 Year: 2013
Application of product life cycle concept to private label management
Author(s): Sandra Horvat
Volume: 25
Issue: 1
Year: 2013
Author(s): Sandra Horvat Volume: 25 Issue: 1 Year: 2013
Business knowledge as a function of development: economic diplomacy in the Republic of Croatia
Author(s): Mirko Bilandžić
Volume: 25
Issue: 1
Year: 2013
Author(s): Mirko Bilandžić Volume: 25 Issue: 1 Year: 2013
Review: Macinnis, D.J., Folkes, V.S.: "The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies"
Author(s): Selma Kadić-Maglajić | Jasmina Dlačić
Volume: 24
Issue: 2
Year: 2012
Author(s): Selma Kadić-Maglajić | Jasmina Dlačić Volume: 24 Issue: 2 Year: 2012
Problems of sales force turnover and possible solutions
Author(s): Tihana Poljak | Marija Tomašević Lišanin
Volume: 24
Issue: 2
Year: 2012
Author(s): Tihana Poljak | Marija Tomašević Lišanin Volume: 24 Issue: 2 Year: 2012
Pakistani childrens’ views of TV advertising
Author(s): Muhammad Kashif | Umair Altaf | Sajid Ali | Umer Asif | Hafiz Muhammad Ayub | Wafa Abeer | Ernest Cyril De Run
Volume: 24
Issue: 2
Year: 2012
Author(s): Muhammad Kashif | Umair Altaf | Sajid Ali | Umer Asif | Hafiz Muhammad Ayub | Wafa Abeer | Ernest Cyril De Run Volume: 24 Issue: 2 Year: 2012
Early warning systems - empirical evidence
Author(s): Nidžara Osmanagić Bedenik | Alexandra Rausch | Davor Labaš
Volume: 24
Issue: 2
Year: 2012
Author(s): Nidžara Osmanagić Bedenik | Alexandra Rausch | Davor Labaš Volume: 24 Issue: 2 Year: 2012
Competitiveness through strategic orientation
Author(s): Diego Monferrer | Maria Ripolles | Andreu Blesa
Volume: 24
Issue: 2
Year: 2012
Author(s): Diego Monferrer | Maria Ripolles | Andreu Blesa Volume: 24 Issue: 2 Year: 2012
Book review: Ellery, T., Hansen, N.: "Pharmaceutical lifecycle management: Making the most of each and every brand"
Author(s): Iva Živaljić
Volume: 24
Issue: 2
Year: 2012
Author(s): Iva Živaljić Volume: 24 Issue: 2 Year: 2012
Book review: Grbac, B., Meler, M.: "Metrika marketinga"
Author(s): Dina Lončarić
Volume: 24
Issue: 2
Year: 2012
Author(s): Dina Lončarić Volume: 24 Issue: 2 Year: 2012
Perceived value creation process: focus on the company offer
Author(s): Irena Pandža Bajs
Volume: 24
Issue: 2
Year: 2012
Author(s): Irena Pandža Bajs Volume: 24 Issue: 2 Year: 2012
A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”
Author(s): James Carlopio | Michael Harvey | Timothy Kiessling
Volume: 24
Issue: 2
Year: 2012
Author(s): James Carlopio | Michael Harvey | Timothy Kiessling Volume: 24 Issue: 2 Year: 2012
Concept of reputation: different perspectives and robust empirical understandings
Author(s): Goran Vlašić | Josef Langer
Volume: 24
Issue: 2
Year: 2012
Author(s): Goran Vlašić | Josef Langer Volume: 24 Issue: 2 Year: 2012
Book review: Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga"
Author(s): Tanja Komarac
Volume: 24
Issue: 1
Year: 2012
Author(s): Tanja Komarac Volume: 24 Issue: 1 Year: 2012
Intergenerational influence and rituals - children’s behaviour with new school year
Author(s): Katharine C. Sredl | Ružica Butigan | Nataša Renko
Volume: 24
Issue: 1
Year: 2012
Author(s): Katharine C. Sredl | Ružica Butigan | Nataša Renko Volume: 24 Issue: 1 Year: 2012
Book review: Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy"
Author(s): Darija Hays
Volume: 24
Issue: 1
Year: 2012
Author(s): Darija Hays Volume: 24 Issue: 1 Year: 2012
Service quality concept and measurement in the business consulting market
Author(s): Dragan Benazić | Đurđana Ozretić Došen
Volume: 24
Issue: 1
Year: 2012
Author(s): Dragan Benazić | Đurđana Ozretić Došen Volume: 24 Issue: 1 Year: 2012
Corporate reputation index: empirical research in banking sector
Author(s): Damir Grgić
Volume: 24
Issue: 1
Year: 2012
Author(s): Damir Grgić Volume: 24 Issue: 1 Year: 2012
Comparison of perceived value structural models
Author(s): Sunčana Piri Rajh
Volume: 24
Issue: 1
Year: 2012
Author(s): Sunčana Piri Rajh Volume: 24 Issue: 1 Year: 2012
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis
Author(s): Mónika-Anetta Alt
Volume: 24
Issue: 1
Year: 2012
Author(s): Mónika-Anetta Alt Volume: 24 Issue: 1 Year: 2012
Book review: Dobrinić, D. (ur.): "Marketing i baze podataka"
Author(s): Iva Gregurec
Volume: 24
Issue: 1
Year: 2012
Author(s): Iva Gregurec Volume: 24 Issue: 1 Year: 2012
Integrated marketing communications in high-quality hotels of central and southern Dalmatia: a study from the perspective of managers and guests
Author(s): Maja Šerić | Irene Gil Saura
Volume: 24
Issue: 1
Year: 2012
Author(s): Maja Šerić | Irene Gil Saura Volume: 24 Issue: 1 Year: 2012
The impact of marketing resources on corporate competitiveness
Author(s): Tamás Gyulavári | Zsófia Kenesei
Volume: 24
Issue: 1
Year: 2012
Author(s): Tamás Gyulavári | Zsófia Kenesei Volume: 24 Issue: 1 Year: 2012
Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies
Author(s): Nidžara Osmanagić Bedenik | Davor Labaš
Volume: 23
Issue: 2
Year: 2011
Author(s): Nidžara Osmanagić Bedenik | Davor Labaš Volume: 23 Issue: 2 Year: 2011
Research on organic food purchase in Croatia
Author(s): Vesna Brčić-Stipčević | Kristina Petljak
Volume: 23
Issue: 2
Year: 2011
Author(s): Vesna Brčić-Stipčević | Kristina Petljak Volume: 23 Issue: 2 Year: 2011
Determinants and antecedents of sales organization effectiveness
Author(s): Andrea Razum
Volume: 23
Issue: 2
Year: 2011
Author(s): Andrea Razum Volume: 23 Issue: 2 Year: 2011
Do we need a new framework for managing Internet marketing activities?
Author(s): Vatroslav Škare
Volume: 23
Issue: 2
Year: 2011
Author(s): Vatroslav Škare Volume: 23 Issue: 2 Year: 2011
Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis
Author(s): Matevž Rašković | Maja Makovec Brenčič | Barbara Moerec
Volume: 23
Issue: 2
Year: 2011
Author(s): Matevž Rašković | Maja Makovec Brenčič | Barbara Moerec Volume: 23 Issue: 2 Year: 2011
Analysis of the LOHAS consumer segment attitudes with regard to green brands
Author(s): Zoran Krupka | David Kelečić
Volume: 23
Issue: 2
Year: 2011
Author(s): Zoran Krupka | David Kelečić Volume: 23 Issue: 2 Year: 2011
Commercial real estate marketing - The importance of office location on corporate image
Author(s): Petra Škevin
Volume: 23
Issue: 2
Year: 2011
Author(s): Petra Škevin Volume: 23 Issue: 2 Year: 2011
In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.)
Author(s): Jozo Previšić
Volume: 23
Issue: 1
Year: 2011
Author(s): Jozo Previšić Volume: 23 Issue: 1 Year: 2011
Implementation of Direct Marketing to the Family as the End Consumer
Author(s): Lana Kosić
Volume: 23
Issue: 1
Year: 2011
Author(s): Lana Kosić Volume: 23 Issue: 1 Year: 2011
Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj"
Author(s): Tanja Komarac
Volume: 23
Issue: 1
Year: 2011
Author(s): Tanja Komarac Volume: 23 Issue: 1 Year: 2011
Card Product Use and Perception of Marketing Communication by Card Issuers among Students
Author(s): Đurđana Ozretić Došen | Bernarda Vajda
Volume: 23
Issue: 1
Year: 2011
Author(s): Đurđana Ozretić Došen | Bernarda Vajda Volume: 23 Issue: 1 Year: 2011
Book review; Previšić, J. (ur.): "Leksikon marketinga"
Author(s): Slaven Ravlić
Volume: 23
Issue: 1
Year: 2011
Author(s): Slaven Ravlić Volume: 23 Issue: 1 Year: 2011
Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies
Author(s): Dario Miočević
Volume: 23
Issue: 1
Year: 2011
Author(s): Dario Miočević Volume: 23 Issue: 1 Year: 2011
Tourism Destination Image Formation – The Case of Dubrovnik, Croatia
Author(s): Tanja Kesić | Ivana Pavlić
Volume: 23
Issue: 1
Year: 2011
Author(s): Tanja Kesić | Ivana Pavlić Volume: 23 Issue: 1 Year: 2011
Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
Author(s): Ivana First | Marija Tomić
Volume: 23
Issue: 1
Year: 2011
Author(s): Ivana First | Marija Tomić Volume: 23 Issue: 1 Year: 2011
