Academic Journals Database
Disseminating quality controlled scientific knowledge

Tržište/Market

ISSN: 0353--4790
Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)


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Book review: Engeseth, S.: "Sharkonomics"

Author(s): Maja Sorić
Volume: 25
Issue: 1
Year: 2013
Editorial preface

Author(s): Đurđana Ozretić Došen
Volume: 25
Issue: 1
Year: 2013
An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia

Author(s): Anita Ciunova-Shuleska | Nikolina Palamidovska | Marija Grishin
Volume: 25
Issue: 1
Year: 2013
Cultural aspects of decision-making in online purchases

Author(s): Natalija Guseva
Volume: 25
Issue: 1
Year: 2013
Book review: Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva"

Author(s): Andrea Razum
Volume: 25
Issue: 1
Year: 2013
Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships

Author(s): Matevž Rašković | Maja Makovec Brenčič | Anuška Ferligoj | Jan C. Fransoo
Volume: 25
Issue: 1
Year: 2013
Application of product life cycle concept to private label management

Author(s): Sandra Horvat
Volume: 25
Issue: 1
Year: 2013
Problems of sales force turnover and possible solutions

Author(s): Tihana Poljak | Marija Tomašević Lišanin
Volume: 24
Issue: 2
Year: 2012
Pakistani childrens’ views of TV advertising

Author(s): Muhammad Kashif | Umair Altaf | Sajid Ali | Umer Asif | Hafiz Muhammad Ayub | Wafa Abeer | Ernest Cyril De Run
Volume: 24
Issue: 2
Year: 2012
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 24
Issue: 2
Year: 2012
Early warning systems - empirical evidence

Author(s): Nidžara Osmanagić Bedenik | Alexandra Rausch | Davor Labaš
Volume: 24
Issue: 2
Year: 2012
Competitiveness through strategic orientation

Author(s): Diego Monferrer | Maria Ripolles | Andreu Blesa
Volume: 24
Issue: 2
Year: 2012
Book review: Grbac, B., Meler, M.: "Metrika marketinga"

Author(s): Dina Lončarić
Volume: 24
Issue: 2
Year: 2012
Perceived value creation process: focus on the company offer

Author(s): Irena Pandža Bajs
Volume: 24
Issue: 2
Year: 2012
A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”

Author(s): James Carlopio | Michael Harvey | Timothy Kiessling
Volume: 24
Issue: 2
Year: 2012
Concept of reputation: different perspectives and robust empirical understandings

Author(s): Goran Vlašić | Josef Langer
Volume: 24
Issue: 2
Year: 2012
Intergenerational influence and rituals - children’s behaviour with new school year

Author(s): Katharine C. Sredl | Ružica Butigan | Nataša Renko
Volume: 24
Issue: 1
Year: 2012
Service quality concept and measurement in the business consulting market

Author(s): Dragan Benazić | Đurđana Ozretić Došen
Volume: 24
Issue: 1
Year: 2012
Corporate reputation index: empirical research in banking sector

Author(s): Damir Grgić
Volume: 24
Issue: 1
Year: 2012
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 24
Issue: 1
Year: 2012
Comparison of perceived value structural models

Author(s): Sunčana Piri Rajh
Volume: 24
Issue: 1
Year: 2012
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis

Author(s): Mónika-Anetta Alt
Volume: 24
Issue: 1
Year: 2012
Book review: Dobrinić, D. (ur.): "Marketing i baze podataka"

Author(s): Iva Gregurec
Volume: 24
Issue: 1
Year: 2012
The impact of marketing resources on corporate competitiveness

Author(s): Tamás Gyulavári | Zsófia Kenesei
Volume: 24
Issue: 1
Year: 2012
Book review: Pradeep, A.K.:

Author(s): Neven Kružljak
Volume: 23
Issue: 2
Year: 2011
Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies

Author(s): Nidžara Osmanagić Bedenik | Davor Labaš
Volume: 23
Issue: 2
Year: 2011
Book review: Grbac, B.:

Author(s): Ivana Tonković Pražić
Volume: 23
Issue: 2
Year: 2011
Research on organic food purchase in Croatia

Author(s): Vesna Brčić-Stipčević | Kristina Petljak
Volume: 23
Issue: 2
Year: 2011
Determinants and antecedents of sales organization effectiveness

Author(s): Andrea Razum
Volume: 23
Issue: 2
Year: 2011
Do we need a new framework for managing Internet marketing activities?

Author(s): Vatroslav Škare
Volume: 23
Issue: 2
Year: 2011
Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis

Author(s): Matevž Rašković | Maja Makovec Brenčič | Barbara Moerec
Volume: 23
Issue: 2
Year: 2011
Editorial Preface

Author(s): Đurđana Ozretić Došen
Volume: 23
Issue: 2
Year: 2011
Analysis of the LOHAS consumer segment attitudes with regard to green brands

Author(s): Zoran Krupka | David Kelečić
Volume: 23
Issue: 2
Year: 2011
In memoriam professor emeritus dr. sc. Fedor Rocco (1924.-2011.)

Author(s): Jozo Previšić
Volume: 23
Issue: 1
Year: 2011
Implementation of Direct Marketing to the Family as the End Consumer

Author(s): Lana Kosić
Volume: 23
Issue: 1
Year: 2011
Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj"

Author(s): Tanja Komarac
Volume: 23
Issue: 1
Year: 2011
Marketing Innovations in Croatia

Author(s): Ljiljana Božić
Volume: 23
Issue: 1
Year: 2011
Card Product Use and Perception of Marketing Communication by Card Issuers among Students

Author(s): Đurđana Ozretić Došen | Bernarda Vajda
Volume: 23
Issue: 1
Year: 2011
Book review; Previšić, J. (ur.): "Leksikon marketinga"

Author(s): Slaven Ravlić
Volume: 23
Issue: 1
Year: 2011
Tourism Destination Image Formation – The Case of Dubrovnik, Croatia

Author(s): Tanja Kesić | Ivana Pavlić
Volume: 23
Issue: 1
Year: 2011
Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference

Author(s): Ivana First | Marija Tomić
Volume: 23
Issue: 1
Year: 2011

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