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International Journal of Marketing Studies

ISSN: 1918--719X
Publisher: Canadian Center of Science and Education


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Customer Loyalty and Profitability: Empirical Evidence of Frequent Flyer Program

Author(s): Enny Kristiani | Ujang Sumarwan | Lilik Noor Yulianti | Asep Saefuddin
Volume: 5
Issue: 6
Year: 2013
Service Fairness Scale: Development, Validation, and Structure

Author(s): Shueh-Chin Ting
Volume: 5
Issue: 6
Year: 2013
The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains

Author(s): Rosalie Andewereld Duijvis | Ed Peelen | Kees van Montfort | Harry Commandeur
Volume: 5
Issue: 6
Year: 2013
Internet Banking Adoption in Jordan: A Behavioral Approach

Author(s): Kholoud I. Al-Qeisi | Ghaith M. Al-Abdallah
Volume: 5
Issue: 6
Year: 2013
An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies

Author(s): Ahmad Bahjat Shammout | Raed Salah Algarabat
Volume: 5
Issue: 6
Year: 2013
Key Determinants of Service Quality and Self-Service Technologies in Iranian Banking

Author(s): Hossein Vazifehdoost | Zohreh Akbarpour | Jamshid Mohammadzadeh Rostami | Karim Hamdi
Volume: 5
Issue: 6
Year: 2013
Customers Awareness and Satisfaction of Islamic Banking Products and Services: Evidence from the Kuwait Finance House

Author(s): Kamal Naser | Athmar Al Salem | Rana Nuseibeh
Volume: 5
Issue: 6
Year: 2013
Exploring a New Marketing Strategy for Nonprofit Organizations

Author(s): NUCB Global Nonprofit Management Team
Volume: 5
Issue: 6
Year: 2013
The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective

Author(s): Ala'Eddin Mohammad Khalaf Ahmad | Abdullah Ali Al-Qarni | Omar Zayyan Alsharqi | Dalia Abdullah Qalai | Najla Kadi
Volume: 5
Issue: 6
Year: 2013
Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor

Author(s): David M. K. Treumann | Jonna Holland
Volume: 5
Issue: 6
Year: 2013
Identifying the Factors Influencing Users’ Adoption of Social Networking Websites—A Study on Facebook

Author(s): Neelotpaul Banerjee | Arit Kumar Dey
Volume: 5
Issue: 6
Year: 2013
A Review on the Integration of Supply Chain Management and Industrial Cluster

Author(s): Netsanet Jote Tolossa | Birhanu Beshah | Daniel Kitaw | Giulio Mangano | Alberto De Marco
Volume: 5
Issue: 6
Year: 2013
Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi

Author(s): Rauno Rusko | Petra Merenheimo | Minni Haanpää
Volume: 5
Issue: 6
Year: 2013
Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University

Author(s): Mamdouh AL Ziadat | Malek AL-Majali | Ayed Al Muala | Khaldoon Khawaldeh
Volume: 5
Issue: 5
Year: 2013
Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation

Author(s): Gao wa | Yoichi seki | Takayuki takarada
Volume: 5
Issue: 5
Year: 2013
Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh

Author(s): Md. Alauddin | Saiful Islam Tanvir | Farjana Mita
Volume: 5
Issue: 5
Year: 2013
Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female

Author(s): Soad Al-Meshal | Mohammad Almotairi
Volume: 5
Issue: 5
Year: 2013
The Role of Information Technology in Customers’ Service Delivery and Firm Performance: Evidence from Nigeria’s Insurance Industry

Author(s): Adekunle Abiodun Idris | Tajudeen Abayomi Olumoko | Sunday Stephen Ajemunigbohun
Volume: 5
Issue: 4
Year: 2013
How to Retain a Bank Customer: A Qualitative Study of Jordanian Banks Relational Strategies

Author(s): Muhammed S. Alnsour
Volume: 5
Issue: 4
Year: 2013
Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria

Author(s): B. Nwielaghi Michael | E. Ogwo
Volume: 5
Issue: 4
Year: 2013
Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality

Author(s): Rosemond Boohene | Gloria K. Q. Agyapong | Eric Gonu
Volume: 5
Issue: 4
Year: 2013
Three Competing Models on Customer Loyalty in the Context of Mobile Subscribers

Author(s): Mohammad Muzahid Akbar
Volume: 5
Issue: 4
Year: 2013
The Impact of Entrepreneurial Marketing and Business Development on Business Sustainability: Small and Household Footwear Industries in Indonesia

Author(s): Ma'mun Sarma | Stevia Septiani | Farida Ratna Dewi | Edward H. Siregar
Volume: 5
Issue: 4
Year: 2013
Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms

Author(s): Rahim Ganiyu | Bolajoko Nkemdinim Dixon-Ogbechi | Salome O. Ighomereho
Volume: 5
Issue: 4
Year: 2013
Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers

Author(s): Anas Hidayat | Ayu Hema Ajeng Diwasasri
Volume: 5
Issue: 4
Year: 2013
The Impact of Retail Store Global-Mindedness on Jordanian Consumers’ Patronage Intention

Author(s): Raed Algharabat | Ahmad Mahmoud Ahmad Zamil
Volume: 5
Issue: 4
Year: 2013
The Influence of Social Media Investment on Relational Outcomes: A Relationship Marketing Perspective

Author(s): Melissa Clark | Joanna Melancon
Volume: 5
Issue: 4
Year: 2013
An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector

Author(s): Alireza Miremadi | Shirin Ranjbar Toutoue | Rosa Mozaffari Oghani
Volume: 5
Issue: 3
Year: 2013
Understanding Corporate Rebranding: An Evolution Theory Perspective

Author(s): Alexander Tevi | Olutayo Otubanjo
Volume: 5
Issue: 3
Year: 2013
Market Orientation and Corporate Performance of Insurance Firms in Nigeria

Author(s): Benson Ogbonna | Ogwo E. Ogwo
Volume: 5
Issue: 3
Year: 2013
The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors

Author(s): Gerald M. Hampton | Robin T. Peterson | Marco Wolf
Volume: 5
Issue: 3
Year: 2013
English in Korean Advertising: An Exploratory Study

Author(s): John P. Holmquist | Brian Andrew Cudmore
Volume: 5
Issue: 3
Year: 2013
Challenges and Opportunities of Indian Rural Market

Author(s): Pardeep Kumar
Volume: 5
Issue: 3
Year: 2013
Energy-Efficient Lighting: Consumers’ Perceptions and Behaviors

Author(s): Nam-Kyu Park | Eunsil Lee
Volume: 5
Issue: 3
Year: 2013
Ascertaining the Dynamic Competition in Channel Relationship Management

Author(s): Han-Kuang Tien | LiChung Jen
Volume: 5
Issue: 3
Year: 2013
Determinants of Consumer Intention to Pirate Digital Products

Author(s): Budi Setiawan | Fandy Tjiptono
Volume: 5
Issue: 3
Year: 2013
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