绿色食品的网络营销模式初探 Initial Research on the Network Marketing Model of Green Food
Author(s): 陈佳 | 姜法竹
Volume: 03
Issue: 02
Year: 2013
Author(s): 陈佳 | 姜法竹 Volume: 03 Issue: 02 Year: 2013
为何消费者会再次发出鼠碑 Why Do Consumers Initiate Re-Word-of-Mouth
Author(s): 刘琰 | 董大海
Volume: 03
Issue: 02
Year: 2013
Author(s): 刘琰 | 董大海 Volume: 03 Issue: 02 Year: 2013
消费者选购名牌产品动机实证研究 An Empirical Study of Consumers’ Motives for Purchasing Branded Products
Author(s): 张圣亮 | 李小东
Volume: 02
Issue: 04
Year: 2012
Author(s): 张圣亮 | 李小东 Volume: 02 Issue: 04 Year: 2012
论海南省节庆旅游市场的开发问题及对策 The Analysis of the Problems and Strategies of the Hai-nan Festival Tourism Market
Author(s): 鲍富元
Volume: 02
Issue: 03
Year: 2012
Author(s): 鲍富元 Volume: 02 Issue: 03 Year: 2012
基于建构主义和AIDAS理论的市场营销学教学模式的设计 The Design of the Marketing Teaching Model Based on Constructivism Theory and AIDAS Theory
Author(s): 何云景 | 刘瑛 | 郑同波
Volume: 02
Issue: 03
Year: 2012
Author(s): 何云景 | 刘瑛 | 郑同波 Volume: 02 Issue: 03 Year: 2012
探析会展企业数字营销的传播策略 The Analysis of the Digital Marketing Communication Strategy of Exhibition Enterprises
Author(s): 雷春
Volume: 02
Issue: 02
Year: 2012
Author(s): 雷春 Volume: 02 Issue: 02 Year: 2012
市场化与民族性并重：谈羌族刺绣旅游商品的开发与营销 Market-Orientation and the Preservation of National Characteristics: A Discussion on the Exploitation and Marketing of Qiang People’s Embroidery
Author(s): 刘韫
Volume: 02
Issue: 01
Year: 2012
Author(s): 刘韫 Volume: 02 Issue: 01 Year: 2012
对比zara，阿迪王式的中国山寨营销初探 The Marketing Exploration of Shanzhai Garments, Exemplified by Adivon in the Comparison of Zara
Author(s): 彭家乐
Volume: 02
Issue: 01
Year: 2012
Author(s): 彭家乐 Volume: 02 Issue: 01 Year: 2012
手机行业消费者价格忍耐力影响因素研究 Influential Factor Analysis of Consumer Price Tolerance in Mobile Phone Industry
Author(s): 李纯青 | 李立 | 田敏 | 朱治安
Volume: 02
Issue: 01
Year: 2012
Author(s): 李纯青 | 李立 | 田敏 | 朱治安 Volume: 02 Issue: 01 Year: 2012
消费者渠道迁徙行为影响因素研究 The Research of Factors Affecting Consumer Channel Migration Behavior
Author(s): 贾雷 | 周星 | 韦荷琳
Volume: 02
Issue: 01
Year: 2012
Author(s): 贾雷 | 周星 | 韦荷琳 Volume: 02 Issue: 01 Year: 2012
积分兑换对活期储蓄客户CLV影响分析 The Impact of Reward Actions on Customer Lifetime Value of Commercial Bank
Author(s): 李纯青 | 张华 | 马军平
Volume: 01
Issue: 03
Year: 2011
Author(s): 李纯青 | 张华 | 马军平 Volume: 01 Issue: 03 Year: 2011
小宗农产品的价格变动机理模型 The Model of Price Adjustment Mechanisms Focus on Small-Scale Agricultural Products
Author(s): 郑文 | 汪孔望
Volume: 01
Issue: 03
Year: 2011
Author(s): 郑文 | 汪孔望 Volume: 01 Issue: 03 Year: 2011
社会网络经济案例研究与分析 Research and Analysis of Economic Case Based on Social Network
Author(s): 马瑞新 | 孟繁成 | 陈鹏 | 王涵杨 | 崔亚杰
Volume: 01
Issue: 03
Year: 2011
Author(s): 马瑞新 | 孟繁成 | 陈鹏 | 王涵杨 | 崔亚杰 Volume: 01 Issue: 03 Year: 2011
基于公平理论的消费者购买行为分析 Analysis of Consumer Purchase Behavior Based on Equity Theory
Author(s): 裘晓东 | 姜辉
Volume: 01
Issue: 03
Year: 2011
Author(s): 裘晓东 | 姜辉 Volume: 01 Issue: 03 Year: 2011
欠发达地区居民旅游动机及其影响因素分析—以广东普宁为例 A Study on the Residents of Less Developed Regions Travel Motivations and Its Influencing Factors—A Case Study of Puning
Author(s): 杨佩群 | 罗汉南
Volume: 01
Issue: 03
Year: 2011
Author(s): 杨佩群 | 罗汉南 Volume: 01 Issue: 03 Year: 2011
“农超对接”——应对土地抛荒的新机遇 Integrate with Agriculture Base & Supermarket——New Opportunities to Response Abandoned Rural Land
Author(s): 张高华 | 徐邓耀
Volume: 01
Issue: 02
Year: 2011
Author(s): 张高华 | 徐邓耀 Volume: 01 Issue: 02 Year: 2011
我国物流业存在的问题及对策 The Problems and Solutions of logistics industry in China
Author(s): 丁浩 | 霍国辉 | 王欣欣
Volume: 01
Issue: 01
Year: 2011
Author(s): 丁浩 | 霍国辉 | 王欣欣 Volume: 01 Issue: 01 Year: 2011
基于4R’s营销理论的成品油营销策略探析 Analysis of Marketing Strategy of Oil Product based on 4R’s Theory
Author(s): 刘守德 | 孙永风
Volume: 01
Issue: 01
Year: 2011
Author(s): 刘守德 | 孙永风 Volume: 01 Issue: 01 Year: 2011
低价商业模式的困境及盈利创新 Research on Dilemma and Profiting Innovation of Low-Price Business Model
Author(s): 张计划
Volume: 01
Issue: 01
Year: 2011
Author(s): 张计划 Volume: 01 Issue: 01 Year: 2011
城市转型中的营销策略——广州亚运营销解读 The Marketing Strategy of Urban Transformation——An Interpretation of the Guangzhou Asian Games Marketing
Author(s): 周兆晴 | 刘志超 | 张小娟
Volume: 01
Issue: 01
Year: 2011
Author(s): 周兆晴 | 刘志超 | 张小娟 Volume: 01 Issue: 01 Year: 2011
北京大学生信用卡消费行为研究 A Study on the Credit Card Usage Behavior by College Students in Beijing
Author(s): 何竹 | 傅慧芬
Volume: 01
Issue: 01
Year: 2011
Author(s): 何竹 | 傅慧芬 Volume: 01 Issue: 01 Year: 2011
